Website Report – Whitman-Walker (2026-06)

In June 2026, the site reached 32,214 total users and 30,980 new users, with engaged sessions increasing to 11,965. This shows stronger reach and more qualifying visits, but the 69.53% bounce rate and 00:00:22 average engagement time suggest many visitors are not staying long or moving deeper into the site.

Key Takeaways

• Total users increased by 6,830, or 26.91%, which means the site reached a larger audience than the prior month.
• New users increased by 7,255, or 30.58%, showing that most of the growth came from people who had not visited recently.
• Engaged sessions rose by 1,289, or 12.07%, so more visits met GA4’s engagement criteria even though average engagement time declined.
• Bounce rate increased to 69.53%, which means a larger share of visitors left without taking another meaningful action.
• Desktop drove most usage, with 25,349 users compared with 6,927 mobile users.

Channel Notes

Direct traffic led the channel mix with 20,089 users, followed by Organic Search with 7,933 users and Paid Search with 2,501 users. This means a large share of visitors either came directly to the site or arrived through search.

Organic Search declined in the available channel snapshot, while Paid Search showed a very large increase in users and new users. That kind of paid search movement should be reviewed to confirm tracking accuracy and make sure campaign traffic is landing on relevant pages.

Device Notes

Desktop was the main device type, with 25,349 users, while mobile accounted for 6,927 users. Because mobile still represents a meaningful share of visits, key landing pages should remain easy to read, fast to load, and simple to navigate on smaller screens.

What We Recommend Next

• Review the homepage and other high-entry pages to make the next step clearer and help reduce the 69.53% bounce rate.
• Break out bounce rate and engagement by Direct, Organic Search, Paid Search, and top landing pages to find where weaker engagement is concentrated.
• Validate Paid Search tracking and campaign landing-page alignment because paid traffic increased sharply in the channel snapshot.
• Check load speed on high-traffic landing pages to rule out performance issues that may be contributing to quick exits.

How We’ll Measure Improvement

We’ll look for signs that more visitors are staying, engaging, and moving beyond their first page. The main focus should be quality of traffic, not traffic growth alone.

• Bounce rate moves down from 69.53%, especially on the homepage and other top landing pages.
• Engaged sessions continue to increase while average engagement time improves from 00:00:22.
• Channel reports show clearer attribution for Paid Search, Direct, and Organic Search traffic.