Website Report – Brix & Columns (2026-06)

In June 2026, Brix & Columns recorded 2,466 total users, 2,293 new users, and 2,005 engaged sessions. Traffic and engagement volume declined from May, while bounce rate rose to 38.59%, which means a larger share of visits ended without meaningful interaction. Average engagement time stayed flat at 59 seconds, suggesting the users who did engage spent about the same amount of time on the site as they did last month.

Key Takeaways

• Total users fell by 248, a 9.14% decrease from May, showing a softer traffic month overall.
• New users declined by 260, down 10.18%, which points to reduced first-time visibility or acquisition.
• Engaged sessions dropped by 381, down 15.97%, meaning fewer visits met GA4’s engagement threshold.
• Bounce rate increased to 38.59%, up 3.89 percentage points, so more users left without deeper interaction.
• Mobile made up the largest device group with 1,624 users, about two-thirds of measured device traffic.

Channel Notes

Organic Search led June traffic with 1,126 users, followed by Direct with 895 users. Paid Search added 271 users, and Referral contributed 158 users.

Organic Search and Paid Search both declined from May, which likely contributed to the overall drop in users. Referral traffic increased slightly, and 78 users appeared in an Unassigned segment, so attribution should be watched to make sure traffic sources are being classified correctly.

Device Notes

Mobile was the dominant device type with 1,624 users, while Desktop had 806 users and Tablet had 40. Because mobile accounts for most visits and mobile traffic declined from May, mobile landing page experience, speed, and content clarity are important areas to review.

What We Recommend Next

• Review bounce rate by landing page and channel, starting with the highest-traffic pages: the homepage, Events, and Visit Us.
• Check mobile performance for high-traffic pages, especially where bounce rate is high or engagement is low.
• Audit the Unassigned traffic segment to confirm source and medium tracking are set up correctly.
• Confirm GA4 key event tracking is configured so future reports can show whether visitors are completing important actions.

How We’ll Measure Improvement

We’ll know the site is improving when traffic quality strengthens, not just when user counts rise. The main signs to watch are better engagement, lower bounce rate on key entry pages, and clearer conversion tracking once key events are defined.

• Engaged sessions increase from the current 2,005 level.
• Bounce rate improves from 38.59%, especially on the homepage, Events, and Visit Us pages.
• GA4 key events begin recording meaningful actions instead of showing 0 conversions.