Website Report – Happy Paws (2026-06)

In June 2026, Happy Paws recorded 1,524 total users, 1,332 new users, and 1,506 engaged sessions. Users increased 9.17% from May, and engaged sessions rose 10.33%, which shows more people reached the site and interacted with it. Bounce rate improved to 51.34%, though average engagement time dipped slightly to 1 minute and 14 seconds.

Key Takeaways

• Total users increased from 1,396 to 1,524, a gain of 128 users. This shows stronger overall site visibility in June.
• New users rose 12.69% to 1,332, which means the site reached more first-time visitors than it did in May.
• Engaged sessions increased 10.33% to 1,506, suggesting that the added traffic included visitors who took meaningful actions on the site.
• Bounce rate improved from 52.75% to 51.34%. This is a modest improvement, but about half of visits still ended without deeper interaction.
• Desktop accounted for about 55% of users, while mobile accounted for about 45%, so both experiences remain important.

Channel Notes

Direct traffic led the month with 794 users, followed by Organic Search with 451 users and Paid Search with 225 users. Direct traffic increased 10.43%, which may reflect returning visitors, bookmarked visits, or visitors arriving from sources that are not fully attributed.

Paid Search showed the strongest larger-channel growth, rising 21.62% from May. Organic Search was essentially flat, moving from 452 to 451 users, so search visibility held steady but did not drive the month’s growth.

Device Notes

Traffic skewed slightly toward desktop, with 833 users compared with 685 mobile users. Desktop increased by 122 users from May, while mobile was nearly flat, so it is worth checking that key pages work well on both screen sizes.

What We Recommend Next

• Set up or verify GA4 key event tracking for priority actions, such as contact clicks or form submissions, so results can be measured beyond visits and engagement.
• Review top landing pages, including the homepage, live feed page, and key service pages, to see where users engage and where they leave quickly.
• Check message match, page speed, and mobile usability on high-traffic landing pages if bounce rate stays near 51%.
• Segment Paid Search traffic by landing page, engaged sessions, and engagement time to confirm that the added traffic is high quality.

How We’ll Measure Improvement

We will look for stronger engagement from the traffic sources and devices that already drive the most visits. Once key events are tracking correctly, we can also measure whether visitors are taking the actions that matter most.

• Bounce rate decreases from 51.34%, especially on the highest-traffic landing pages.
• Engaged sessions continue to grow while average engagement time stays stable or improves.
• GA4 key events begin recording activity, giving clearer visibility into contact actions or other priority conversions.