Website Report – DAP Health (2026-05)

May 2026 recorded 29,845 total users and 27,930 new users on daphealth.org. Traffic was slightly lower than April, while engagement weakened: engaged sessions fell to 14,605, average engagement time dropped to 33 seconds, and bounce rate rose to 61.37%. This means the site still reached a large audience, but fewer visitors stayed long enough to engage deeply with content.

Key Takeaways

• Total users decreased by 767, or 2.51%, while new users decreased by 826, or 2.87%, showing a modest decline in overall reach.
• Engaged sessions fell by 1,797, or 10.96%, which suggests a smaller share of visitors found a clear reason to continue browsing.
• Bounce rate increased to 61.37%, up 1.12 percentage points from April, indicating more single-page visits or short visits.
• Organic Search remained the largest channel with 10,450 users, followed by Direct with 8,770 users.
• Mobile remained the main device type with 19,077 users, so mobile page speed and clarity continue to matter most.

Channel Notes

Organic Search and Direct drove the largest share of traffic in May. Organic Search brought in 10,450 users, and Direct brought in 8,770 users, which suggests many visitors either found DAP Health through search or came directly to the site.

Paid Search increased sharply to 2,690 users, while Paid Social declined to 4,588 users from 8,106 in April. Engagement quality varied by channel, with Organic Search averaging 3 minutes and 6 seconds per session, while Paid Social averaged only 5 seconds. That gap points to a need to review paid campaign targeting, creative, and landing page alignment.

Device Notes

Mobile users made up the largest device group at 19,077 users, compared with 10,118 desktop users and 607 tablet users. Because DAP Health visitors may be looking for care, locations, or health service information quickly, the mobile experience should make common next steps easy to find and complete.

What We Recommend Next

• Review high-traffic landing pages, especially the homepage and /our-locations/, to identify where bounce rate is highest.
• Compare Paid Search and Paid Social engagement by landing page to find which campaigns are bringing lower-quality visits.
• Check mobile page speed on top entry pages, since mobile is the largest device segment and slower pages can increase bounce rate.
• Confirm GA4 Key Events definitions and build a monthly view of Key Events by channel to see which sources are driving meaningful actions.

How We’ll Measure Improvement

We’ll know the next changes are working if visitors stay longer, engage more often, and key actions continue to grow from the right traffic sources. The main focus should be quality, not just volume.

• Bounce rate decreases from 61.37%, especially on top landing pages and mobile sessions.
• Engaged sessions increase from 14,605, with stronger engagement from paid channels.
• Key Events continue to rise and can be clearly tied back to specific channels and campaigns.