Website Report – Brix & Columns (2026-05)

May 2026 brought 2,714 total users and 2,553 new users to the site, with engaged sessions rising to 2,386. Bounce rate was 34.70%, and average engagement time was 59 seconds. Overall, traffic grew while engagement quality stayed mostly steady, which means more people reached Brix & Columns without a major drop in visit quality.

Key Takeaways

• Total users increased by 230, reaching 2,714. This shows more people found or returned to the site in May.
• New users rose by 234 to 2,553, which points to stronger visibility among people who had not recently visited the site.
• Engaged sessions increased by 187 to 2,386, meaning more visits included meaningful activity such as staying on the site or viewing additional content.
• Bounce rate rose slightly to 34.70%. The change was small, but it is worth watching on key pages such as the homepage and events page.
• Mobile accounted for about 68.7% of users, so the mobile experience likely has the biggest effect on how visitors interact with events, tasting room information, and inquiry paths.

Channel Notes

Organic Search led traffic with 1,346 users, followed by Direct with 911 users. Both channels grew month over month, which suggests the site benefited from stronger search visibility and direct brand awareness.

Paid Search also increased to 311 users, while Referral declined to 149 users. Organic Social grew to 51 users, but it remains a smaller traffic source compared with search and direct visits.

Device Notes

Mobile remained the main way people used the site, with 1,866 users, or about 68.7% of total traffic. Since many visitors may be checking hours, events, wine experiences, or venue details on the go, mobile page speed and clear navigation are especially important.

What We Recommend Next

• Review top landing pages, especially the homepage and events page, to see where visitors engage and where they leave.
• Break out bounce rate and engagement by Organic Search, Direct, and Paid Search to find which sources are driving the least engaged visits.
• Run a mobile site speed and Core Web Vitals check, since most users visit from mobile devices.
• Confirm GA4 key event tracking so future reports can measure actions such as inquiries, event interest, or other important website outcomes.

How We’ll Measure Improvement

We will look for signs that traffic growth is also producing better-quality visits. The clearest indicators will be stronger engagement, stable or lower bounce rate, and working key event tracking.

• Engaged sessions increase while average engagement time holds steady or improves.
• Bounce rate decreases on high-traffic landing pages and key entry points.
• GA4 key events begin recording measurable visitor actions instead of showing 0.