Google Ads Report – Metro Offices (2026-04)

In April 2026, Google Ads generated 95,582 impressions and 942 clicks, resulting in 3 conversions on $4,388.75 in total spend. Overall ad activity and traffic volume were lower than last month, while spend stayed about the same.

What it means

With fewer clicks turning into conversions (0.32% conversion rate), efficiency declined. Because spend held steady while conversions fell, cost per conversion increased to $1,462.92, meaning we paid more for each conversion than in the prior month.

Why this likely happened

The biggest change this month was volume: impressions were down 54% and clicks were down 42% month over month, indicating reduced reach and traffic. Conversions also dropped (down 57%), and the conversion rate fell (down 26%), which points to weaker conversion efficiency on top of the lower traffic. Since spend was up slightly (+1.59%) despite fewer conversions, the cost per conversion rose sharply (up 137%).

Key metrics

• Impressions: 95,582
• Clicks: 942
• Conversions: 3
• Conversion rate: 0.32%
• Cost per conversion: $1,462.92
• Total spend: $4,388.75

What we recommend

• Pull and review April search terms/keyword performance to pinpoint which queries are driving lower conversion rate and higher cost per conversion.
• Test tighter targeting and add exclusions where needed to reduce wasted clicks and improve conversion rate.

How we’ll measure improvement

We’ll judge progress by whether we can recover conversion volume without increasing spend, and by improving efficiency versus April’s baseline.

• Conversion rate rises above 0.32%.
• Cost per conversion decreases from $1,462.92.
• Conversions increase above 3 at similar spend levels.