Website Report – Asian Pacific American Center (2026-06)

In June 2026, the site recorded 3,547 total users, 3,381 new users, and 1,596 engaged sessions. Overall traffic and engagement were down from May, while bounce rate increased to 64.98%, which suggests more visitors left after viewing only one page or without taking a meaningful action.

Key Takeaways

• Total users fell by 3,584, a 50.26% decrease from May, showing a clear drop in overall site volume.
• New users declined by 3,557, or 51.27%, which means fewer first-time visitors reached the site during the month.
• Engaged sessions dropped to 1,596, down 61.21%, indicating that fewer visits included meaningful interaction.
• Average engagement time decreased to 32 seconds, down from 49 seconds in May, so visitors spent less time with the site content overall.
• The homepage declined to 1,201 sessions, while /babaylan/ increased to 976 sessions and had a longer average session duration of 2 minutes and 28 seconds.

Channel Notes

Direct traffic led the month with 1,736 users, followed by Organic Search with 1,322 users. Together, these two channels made up most of the listed traffic, so changes in either channel have a large effect on overall site performance.

All major listed channels declined from May, including Direct, Organic Search, Referral, and Organic Social. AI Assistant traffic appeared with 43 users, which is small in volume but worth watching as discovery behavior changes.

Device Notes

Desktop remained the main device type with 2,443 users, followed by Mobile with 1,073 users and Tablet with 36 users. The site is still desktop-heavy, but mobile performance should still be checked because slower load times or weaker page experience can raise bounce rate.

What We Recommend Next

• Review top landing pages, especially the homepage and /babaylan/, to find where bounce rate is highest and where visitors are staying longer.
• Compare Direct, Organic Search, and Referral traffic by landing page to see which source and page combinations are driving low engagement.
• Run a site-speed and Core Web Vitals check on top pages, especially on mobile, to rule out performance issues behind the higher bounce rate.
• Confirm GA4 key event tracking so the site can measure meaningful actions alongside traffic and engagement.

How We’ll Measure Improvement

We’ll look for signs that visitors are finding the right content faster and interacting with more of the site. The clearest indicators will be stronger engagement, a lower bounce rate, and reliable event tracking.

• Engaged sessions increase from the June baseline of 1,596.
• Bounce rate moves down from 64.98%, especially on top landing pages.
• GA4 key events begin recording correctly so important actions can be measured.