Website Report – Modern Hearth (2026-06)

In June 2026, Modern Hearth recorded 13,558 total users, 13,423 new users, and 9,361 engaged sessions. User volume declined month over month, and engaged sessions fell by 12.39%, which means fewer visits included meaningful interaction. Average engagement time improved slightly to 41 seconds, but bounce rate rose to 41.20%, showing that more sessions ended without engagement.

Key Takeaways

• Total users decreased by 1,597, or 10.54%, month over month, while new users declined by 1,473, or 9.89%.
• Engaged sessions fell by 1,324, or 12.39%, which points to both lower traffic volume and fewer quality visits.
• Bounce rate increased to 41.20%, up 1.60 percentage points, meaning a larger share of visitors left without engaging.
• Average user engagement time rose by 1 second to 41 seconds, so the visitors who did engage spent slightly more time on the site.
• Key events stayed nearly flat at 715 versus 718 last month, despite the drop in traffic.

Channel Notes

Within the visible channel data, Cross-network was the largest user source with 5,836 users, followed closely by Paid Shopping with 5,111 users. Direct traffic added 1,820 users, making paid and direct sources the main visible drivers of site visits in June.

Cross-network traffic was reported as down 25%, while Paid Shopping increased 4.48%. Paid Search was smaller at 410 users but grew sharply, and Organic Search also increased to 248 users. This suggests the overall traffic decline was likely concentrated in the largest acquisition source, while several smaller channels gained ground.

Device Notes

Mobile was the dominant device type with 10,706 users, compared with 2,787 on desktop and 241 on tablet. Since mobile also represents most of the audience, mobile landing page speed, layout, and ease of navigation likely have the biggest impact on bounce rate and engaged sessions.

What We Recommend Next

• Review landing pages for Cross-network and Paid Shopping traffic to make sure the page content matches the ad or product message that brought visitors in.
• Check load speed and page-level engagement for top entry pages, especially on mobile, to find pages tied to higher bounce rates.
• Break out performance by channel and device to confirm where the user decline and engaged session drop are most concentrated.
• Validate analytics tracking and key event definitions so key events stay consistent as traffic levels change.

How We’ll Measure Improvement

We’ll know the next changes are working if traffic quality improves, not just traffic volume. The main signs to watch are lower bounce rate, stronger engaged sessions, and stable or growing key events.

• Bounce rate decreases from 41.20%, especially on mobile and top paid landing pages.
• Engaged sessions recover from 9,361 as traffic sources and landing pages are refined.
• Key events remain steady or increase from 715 while traffic quality improves.