Google Ads Report – Thomas Law PLC (2026-04)

In April, Google Ads delivered 1,839 impressions and 103 clicks, resulting in 1 conversion on $498.84 in total spend. Overall, this reflects a lower level of ad activity and fewer site visits compared with the prior month.

What it means

With fewer clicks turning into a conversion, the conversion rate fell to 0.97%, and cost per conversion rose to $498.84. Even though total spend was lower, efficiency weakened because the account produced fewer conversions from a smaller pool of traffic.

Why this likely happened

The biggest observable pattern is a large drop in traffic volume month over month – due to the pause in ads (impressions down 70% and clicks down 68%), paired with softer conversion efficiency (conversions down 80% and conversion rate down 37%). With only 1 conversion recorded in the month, conversion rate and cost per conversion will also swing more dramatically from small changes in results. It’s hard to fully judge the results from this month.

Key metrics

• Impressions: 1,839
• Clicks: 103
• Conversions: 1
• Conversion rate: 0.97%
• Cost per conversion: $498.84
• Total spend: $498.84

Keyword patterns

Conversion activity is heavily concentrated in one term: “business dispute attorney near me” (95) far outweighs “lawyer for business dispute near me” (4), “business lawyer in maryland” (3), and “business partnership lawyer” (1). This suggests performance is not broadly distributed across many queries, and the primary driver is a service-intent search rather than brand-led demand (no brand terms are shown in the provided list).

What we recommend

This was a weird month, so we aren’t going to make any specific recommendations right now. Let’s see how things go in May and build upon that.