Google Ads Report – DAP Health (2026-06)

What you’re seeing

In June, Google Ads generated 81,036 impressions, 5,055 clicks, and 276 conversions on $2,234.76 in spend. The stats are skewed for this month because of the disabled English campaign. Although traffic volume was lower than the previous month, the account still produced slightly more conversions, which may point to more effective traffic during the period.

What it means

Impressions fell 19.6% and clicks fell 6.0%, so the campaign reached fewer people and brought in fewer visits. However, conversion rate improved to 5.46% and cost per conversion dropped to $8.10, which means the clicks that did come through converted more efficiently and at a lower cost.

Why this likely happened

The improvement was not driven by higher volume. It came from better conversion efficiency within the available traffic, with lower spend and slightly higher conversions. The available keyword data also shows conversion activity concentrated around a small set of health service searches, especially at-home colon testing and well child visit terms.

Key metrics

• Impressions: 81,036
• Clicks: 5,055
• Conversions: 276
• Conversion rate: 5.46%
• Cost per conversion: $8.10
• Total spend: $2,234.76

Keyword patterns

The top reported keyword rows were “at-home colon test,” “well child visit near me,” “prueba casera de colon,” and “vaccines no insurance near me.” Performance appears concentrated, with the top two listed rows accounting for about 70% of the combined value among the four shown. The strongest terms are service-based healthcare searches rather than broad awareness queries.

What we recommend

• Review the top converting keyword rows to confirm which services are producing the most valuable traffic.
• Test cautious budget or bid increases around the strongest keyword areas while keeping cost per conversion near $8.10.
• Look for related service keywords that may expand conversion volume without lowering efficiency.
• Monitor next month’s impression and click volume to see whether June’s efficiency holds if traffic increases.

How we’ll measure improvement

The main question is whether we can grow conversion volume without giving back the efficiency gains from June.

• Conversion rate stays at or above 5.46%.
• Cost per conversion remains near or below $8.10.
• Conversions increase without a disproportionate increase in spend.