Website Report – Thomas Law PLC (2026-06)

In June 2026, the site recorded 796 total users, 775 new users, and 302 engaged sessions. Traffic and engagement were both down from May, while bounce rate increased to 68.04%, which means a larger share of visits ended without meaningful interaction.

Key Takeaways

• Total users fell from 1,372 in May to 796 in June, a decrease of 41.98%.
• New users dropped to 775, showing that fewer first-time visitors reached the site during the month.
• Engaged sessions decreased to 302, down 54.72%, which points to lower visit quality or weaker interaction after arrival.
• Average engagement time was 18 seconds, down from 24 seconds in May, suggesting visitors spent less time reviewing content.
• The homepage remained the main entry point with 537 sessions, while the contact page had 76 sessions and a stronger average session duration of 1 minute and 51 seconds.

Channel Notes

Direct traffic led the month with 579 users, followed by Organic Search with 174 users. Both channels were down from May, so the decline was not isolated to one source.

Organic Social dropped sharply from 299 users in May to 10 in June. The report also shows 20 users as Unassigned, which suggests some campaign or referral traffic may not be tagged clearly enough to identify its source.

Device Notes

Desktop accounted for most June traffic, with 686 users compared with 111 on Mobile. Since mobile volume was much higher in May, this shift is worth reviewing to confirm mobile visitors are not running into visibility, speed, or usability issues.

What We Recommend Next

• Review the homepage and contact page for clear messaging, visible calls to action, and an easy path for visitors who are ready to reach out.
• Check page speed and Core Web Vitals on the highest-traffic pages to identify any technical issues that may be contributing to shorter visits.
• Audit campaign tracking and UTM usage so social, email, referral, and other traffic sources are attributed correctly.
• Confirm GA4 key event tracking for important actions such as contact form submissions, phone clicks, and email clicks.

How We’ll Measure Improvement

We’ll know the site is moving in the right direction when traffic quality improves, visitors stay engaged longer, and important contact actions are tracked clearly.

• Bounce rate decreases from 68.04% while engaged sessions increase.
• Average engagement time rises above 18 seconds on key pages.
• GA4 reports contact-focused key events instead of showing key actions as 0.