Google Ads Report – Modern Hearth (2026-06)

What you’re seeing

In June, Modern Hearth’s Google Ads delivered 902.5K impressions, 13,655 clicks, 78.76 conversions, and $9,385.77 in spend. This shows the campaigns still generated meaningful search traffic and conversion activity, but overall visibility, clicks, and conversions were all lower than the previous month. This was likely due to the decreased ad budget, and we can do a better comparison in July.

What it means

Traffic volume declined, with impressions down 20.8% and clicks down 10.2%, while conversions fell 16.7%. Because spend dropped 26.8%, the calculated cost per conversion was about $119.17, suggesting June was more cost-efficient than May even though total conversion volume was lower.

Why this likely happened

The main pattern is that spend was reduced more sharply than traffic and conversions. Clicks held up better than impressions, which means the remaining ad visibility still produced traffic, but the lower overall reach led to fewer total conversions. Keyword-level data was not available, so we cannot tell whether the change was driven by specific brand, product, or service searches.

Key metrics

• Impressions: 902.5K
• Clicks: 13,655
• Conversions: 78.76
• Conversion rate: 0.58%
• Cost per conversion: $119.17
• Total spend: $9,385.77

What we recommend

• Review the campaigns or ad groups with the largest spend reductions to see where conversion volume was lost.
• Test shifting budget toward segments that maintained conversions at lower cost.
• Monitor conversion rate and cost per conversion closely before increasing spend again.

How we’ll measure improvement

Improvement should be measured by whether Modern Hearth can recover conversion volume without giving up the efficiency gained in June.

• Higher conversion volume compared with June
• Cost per conversion at or below about $119.17
• Clearer keyword-level data showing which searches drive conversions