Website Report – Whitman-Walker (2026-05)

In May 2026, whitman-walker.org reached 25,384 total users and 23,725 new users, showing strong month-over-month growth. Engagement was weaker: engaged sessions declined slightly to 10,676, average engagement time fell to 27 seconds, and bounce rate rose to 67.16%. This means more people reached the site, but a smaller share stayed long enough to explore healthcare, research, policy, or support information in depth.

Key Takeaways

• Total users increased by 4,730, or 22.90%, compared with April, which shows stronger overall reach.
• New users increased by 4,934, or 26.26%, meaning May brought a larger first-time audience to the site.
• Engaged sessions dipped by 197, or 1.81%, even as traffic grew, which points to lower traffic quality or less effective landing page experiences.
• Bounce rate rose to 67.16%, up 4.91 percentage points, suggesting more visitors left after limited interaction.
• Desktop made up about 75.6% of users, while mobile accounted for about 24.3%, so desktop experience is especially important, but mobile should still be checked for friction.

Channel Notes

Direct was the largest listed channel in May, with 14,718 total users and 14,508 new users. Organic Search followed with 9,068 total users and 7,548 new users, showing that search visibility remains a major source of discovery.

Paid Social contributed 300 total users. Paid Search appeared in April’s top channel list but was not present in May’s top five rows, so the clearest read is that May traffic was led by Direct and Organic Search based on the available snapshot.

Device Notes

Desktop drove 19,195 users, about 75.6% of total traffic, while mobile brought 6,162 users, about 24.3%. Since desktop grew and mobile declined versus April, key pages should be easy to navigate on desktop while mobile speed and clarity should still be reviewed to reduce quick exits.

What We Recommend Next

• Review the highest-traffic landing pages, starting with the homepage, to make sure visitors quickly see clear paths to care, research, policy, and support information.
• Check page speed on key landing pages, especially on mobile, because slow pages can contribute to higher bounce rate.
• Compare engagement by channel, especially Direct, Organic Search, and Paid Social, to find which sources bring visitors who leave quickly.
• Confirm key event tracking, since key events are currently reported as 0, so important actions can be measured consistently.

How We’ll Measure Improvement

We’ll know the next round of updates is working if traffic quality improves, not just traffic volume. The main signs to watch are stronger engagement, fewer quick exits, and reliable tracking of important visitor actions.

• Bounce rate decreases from 67.16%, especially on top landing pages.
• Engaged sessions increase from 10,676 while total users remain stable or grow.
• Key events begin recording consistently once tracking is confirmed.