Website Report – Happy Paws (2026-05)

In May 2026, Happy Paws recorded 1,396 total users, 1,182 new users, and 1,365 engaged sessions. Traffic was down modestly from April, and engagement softened more noticeably, with average user engagement time at 1 minute and 16 seconds. Bounce rate improved slightly to 52.75%, which is a positive sign, but it still suggests many visitors are not moving deeper into the site.

Key Takeaways

• Total users decreased by 45, a 3.12% month-over-month drop, which points to slightly lower overall site visibility or demand in May.
• New users decreased by 51, down 4.14%, meaning fewer first-time visitors reached the site.
• Engaged sessions fell by 173, down 11.25%, so fewer visits showed meaningful interaction with the site.
• Bounce rate improved slightly to 52.75%, but it remains above 50%, which means many visitors still leave after limited interaction.
• Service page performance was mixed in a useful way: daycare sessions increased 11% and training sessions increased 20%, while the homepage and live feed saw declines.

Channel Notes

Direct traffic remained the largest source with 719 users, followed by Organic Search with 452 users. Both declined month over month, which helps explain the overall traffic dip because these two channels make up a large share of site visits.

Paid Search grew to 185 users, up 12%, with 180 new users, up 15%. That growth is encouraging because paid search can help local dog owners find daycare, boarding, and training services when they are actively looking, but the landing pages need to match the search intent clearly.

Device Notes

Desktop and Mobile traffic were nearly even, with 711 desktop users and 676 mobile users. Since both device types matter, page speed, layout, and calls-to-action should be reviewed on both, especially for high-traffic pages and key service pages.

What We Recommend Next

• Review the homepage, live feed, daycare page, and training page to see where bounce rate and engagement patterns show the biggest improvement opportunity.
• Check Paid Search landing pages to make sure the message, service details, and calls-to-action match what local pet owners searched for.
• Run page speed and usability checks on top entry pages across desktop and mobile, since bounce rate remains above 50%.
• Confirm GA4 key event tracking so enrollment inquiries, contact actions, or other lead actions can be measured in future reports.

How We’ll Measure Improvement

We’ll know the site is improving when more visitors stay, interact with key service pages, and complete measurable lead actions. The main goal is not just more traffic, but better-quality visits from people looking for Happy Paws services.

• Lower bounce rate on top landing pages, especially the homepage, live feed, daycare, and training pages.
• Higher engaged sessions and longer average engagement time, showing that visitors are finding useful information.
• Working key event tracking with visible lead actions, so future reports can measure inquiries and other important actions accurately.