Website Report – Modern Hearth (2026-03)

March 2026 finished with 12,650 total users and 12,325 new users, alongside 8,938 engaged sessions. That shows stronger traffic and acquisition than February. At the same time, bounce rate climbed to 38.73% and average user engagement time dropped to 00:00:48, which points to more top-of-funnel visits that are not sticking as long.

Key Takeaways

• Total users increased to 12,650 (+30.61% MoM), with new users reaching 12,325 (+30.26% MoM). This indicates more first-time reach than last month.
• Engaged sessions rose to 8,938 (+20.83% MoM), meaning more sessions met GA4’s “engaged” criteria even though time-on-site softened.
• Bounce rate increased to 38.73% (+4.44 percentage points MoM), which means a higher share of visits left without taking an engagement action.
• Average engagement time fell to 00:00:48 (down 10 seconds, -17.24% MoM), suggesting visitors are interacting for less time per user.
• Traffic sources were heavily concentrated: Paid Shopping (6,019 users) and Cross-network (5,709 users) drove most users compared with Direct (416) and Organic Search (204).

Channel Notes

March traffic was dominated by Paid Shopping (6,019 users) and Cross-network (5,709 users). With most users coming from these two channels, overall engagement and bounce rate are likely being driven primarily by how well those ads match the landing pages and how those landing pages perform.

Direct (416 users), Organic Search (204 users), and Organic Shopping (179 users) were comparatively small, so shifts in paid traffic quality can move the overall site metrics quickly.

Device Notes

Mobile accounted for the majority of users (9,914) versus desktop (2,405) and tablet (270). This makes mobile landing-page speed, layout, and ease of navigation especially important for bounce rate and engagement time.

What We Recommend Next

• Pinpoint where bounce rate increased by reviewing bounce rate by landing page and by top channels (Paid Shopping and Cross-network).
• Compare engagement time and engaged sessions by channel to identify whether Paid Shopping or Cross-network is contributing more to shorter visits.
• Review the highest-entry landing pages from paid traffic to confirm message match and add or refine clear next-step CTAs.
• Run a mobile-focused UX and speed check on the highest-traffic landing pages since mobile drives 9,914 of 12,650 users.

How We’ll Measure Improvement

We will treat the changes as successful if we can keep user volume strong while improving visit quality on the same high-traffic landing pages and channels. We will monitor engagement and bounce rate trends specifically for Paid Shopping and Cross-network traffic, with mobile as the primary device segment.

• Bounce rate decreases from 38.73%, especially on top landing pages and for Paid Shopping and Cross-network traffic.
• Average user engagement time increases from 00:00:48, with improvement concentrated on mobile.
• Engaged sessions rise above 8,938 while maintaining or growing total users (12,650) and new users (12,325).