Google Ads Report – Happy Paws (2026-06)

July 7, 2026 by apache

What you’re seeing

In June, Happy Paws ads received 5,298 impressions, 381 clicks, and 62 conversions, with total spend of $1,438.54. This shows a modest increase in advertising activity and traffic volume compared with May, with conversion volume also moving up.

What it means

Traffic increased slightly, and conversions grew faster than spend, which helped lower cost per conversion to $23.20. The conversion rate was 16.27%, slightly down month over month, so efficiency improved mainly because spend stayed controlled while total conversions increased.

Why this likely happened

The main pattern is steady growth across the funnel: impressions were up 3.3%, clicks were up 5.8%, and conversions were up 4.8%. Spend rose only 1.8%, so the campaign produced more conversions without a matching increase in cost, even though the conversion rate softened slightly.

Key metrics

  • Impressions: 5,298
  • Clicks: 381
  • Conversions: 62
  • Conversion rate: 16.27%
  • Cost per conversion: $23.20
  • Total spend: $1,438.54

Keyword patterns

Conversion activity was led by searches for dog daycare near me, dog boarding near me, dog boarding Washington DC, and reactive dog training DC. These results show the campaigns are attracting high-intent local searches across Happy Paws’ core services, with a healthy mix of boarding, daycare, and specialized training queries. Continuing to prioritize these service-focused searches should help maintain strong conversion performance while expanding qualified traffic.

What we recommend

  • Review keyword-level conversion data to identify which terms are producing the 62 conversions.
  • Rebalance budget toward keywords with the strongest conversion volume and lowest cost per conversion.
  • Check search terms and match types to make sure added traffic is still relevant.
  • Test ad and landing page alignment to improve the slightly lower conversion rate.

How we’ll measure improvement

Improvement should show up as stronger conversion efficiency while maintaining or increasing qualified traffic.

  • Higher conversion rate than 16.27%.
  • Lower cost per conversion than $23.20.
  • More conversions without a disproportionate increase in spend.