Google Ads Report – Brix & Columns (2026-06)

What you’re seeing

In June, Google Ads generated 2,391 impressions, 323 clicks, 117.98 conversions, and $609.80 in ad spend. Compared to May, impressions increased slightly while clicks declined 15%. Despite the lower click volume, the campaigns maintained a 36.53% conversion rate and generated conversions at an average cost of $5.17.

What it means

June delivered fewer clicks than May, but the traffic that reached the website continued to convert at a very high rate. While total conversions declined by 6.36%, the combination of a 36.53% conversion rate and $5.17 cost per conversion indicates the campaigns remained highly efficient. Overall performance suggests strong traffic quality despite a modest reduction in engagement.

Why this likely happened

The campaigns maintained similar visibility while attracting fewer clicks than the previous month, resulting in a lower volume of visits. Even so, visitors who did click continued to convert at a strong rate, indicating that targeting and ad relevance remain effective. The slight decline in conversions appears to be driven more by reduced traffic volume than by any deterioration in lead quality.

Key metrics

• Impressions: 2,391
• Clicks: 323
• Conversions: 117.98
• Conversion rate: 36.22%
• Cost per conversion: $5.17
• Total spend: $609.80

Keyword patterns

Conversion activity was led by searches for brix and columns, brix and columns vineyards, winery near me, and wineries near me. This indicates the campaigns are performing well across both branded searches and high-intent local discovery searches, helping capture people who are already familiar with the winery as well as those actively looking for wineries in the area.

What we recommend

• Continue investing in the branded and local search terms driving the strongest conversion activity, including Brix & Columns, Brix & Columns Vineyards, and “winery near me” searches.
• Test ad copy and extensions to improve click-through rate while maintaining the account’s strong conversion efficiency.
• Review search terms regularly to identify additional high-intent local queries and add negative keywords where appropriate.
• Monitor budget and bidding strategies to maintain a low cost per conversion as seasonal demand and search volume fluctuate.

How we’ll measure improvement

The campaigns are already generating highly efficient results. Going forward, success will be measured by maintaining that efficiency while increasing qualified traffic and conversion volume.

• Higher click-through rate without reducing conversion rate
• Increased conversion volume from qualified searches
• Stable or lower cost per conversion
• Continued growth in branded and high-intent local search conversions