Website Report – Thomas Law PLC (2026-04)

April 2026 ended with 774 total users and 752 new users, generating 330 engaged sessions. Traffic and engaged sessions declined month over month, but average engagement time increased to 25 seconds and bounce rate improved slightly to 62.29%. In plain terms, fewer people came to the site, but those who did were a bit more likely to stick around and interact.

Key Takeaways

• Total users fell to 774 (-30.6% month over month), and new users fell to 752 (-31.0%), which points to a broad drop in incoming traffic rather than a retention issue alone. This is most likely because of the pause in the ads.
• Engaged sessions decreased to 330 (-29.0%), meaning there were fewer visits meeting GA4’s “engaged” criteria, even though engagement quality improved for some users.
• Average user engagement time rose to 25 seconds (+31.6%), suggesting the visits you did receive were more attentive than last month.
• Bounce rate was 62.29% (down 0.81 percentage points), a modest improvement that indicates a slightly higher share of sessions continued beyond the first page.
• Activity remained concentrated on a small set of pages, led by the homepage (446 sessions) and /our-team/ (131 sessions).

Channel Notes

Direct traffic led in April with 478 users (about 61.8% of total), followed by Organic Search (188 users, about 24.3%) and Paid Search (93 users, about 12.0%). This mix means overall performance will swing heavily based on what happens in Direct and Search, since they make up nearly all traffic.

Direct, Organic Search, and Paid Search each declined month over month, which aligns with the overall drop in users. Referral (6 users) and Unassigned (10 users) were minor. Organic Social appeared last month but does not show in the April channel list provided, so the channel grouping should be checked for consistency before drawing conclusions about social.

Device Notes

Desktop remained the main device in April with 619 users (about 79.9%), while Mobile contributed 150 users (about 19.4%) and Tablet was minimal (6 users). With most traffic on Desktop, the desktop experience likely carries most of the engagement and bounce rate outcomes, but the mobile share is still large enough that issues on key landing pages could materially affect results.

What We Recommend Next

• Review month-over-month acquisition by Direct, Organic Search, and Paid Search using a consistent channel grouping so the traffic decline is attributed to the right sources.
• Audit top landing pages (/, /our-team/, /contact-us/, and the business-partnership-disputes page) for message clarity and stronger next-step paths to lift engaged sessions.
• Investigate the still-high bounce rate (62.29%) on the highest-traffic entry pages, focusing on load speed, above-the-fold clarity, and navigation to relevant content.
• Confirm GA4 key event tracking (currently showing 0 key events) and define measurable actions like contact form submits and phone or email clicks so performance can be evaluated beyond traffic counts.

How We’ll Measure Improvement

We will know the changes are working when traffic stabilizes and a larger share of sessions become engaged, with fewer one-page exits and measurable key actions recorded in GA4.

• Engaged sessions increase relative to total users (more sessions qualifying as “engaged”).
• Bounce rate trends down from 62.29% on the main landing pages.
• Key events move from 0 to consistent recorded counts for actions like form submissions and click-to-call or click-to-email.