Website Report – Metro Offices (2026-04)

April 2026 ended with 2,418 total users and 2,288 new users. Engaged sessions totaled 1,338, and average user engagement increased to 00:00:44. Bounce rate improved to 59.19%, which means fewer sessions ended after viewing just one page, even though overall traffic volume declined.

Key Takeaways

• Total users fell to 2,418 (down 3,403 month over month), showing a meaningful drop in overall traffic.
• Engagement quality improved: average user engagement rose to 00:00:44 (+26 seconds), and bounce rate improved to 59.19% (down 17.25 percentage points).
• Engaged sessions decreased to 1,338 (down 205), which is consistent with having fewer total users even as visit quality improved.
• Direct (900 users) and Organic Search (765 users) were the largest traffic sources, so changes in those channels have the biggest impact on totals.
• Top content by sessions included the homepage (1,335 sessions) and high-intent pages like /office-space/private-office/ (301) and /start-here/ (257).

Channel Notes

April traffic came mostly from Direct (900 users) and Organic Search (765), with additional volume from Display (361) and Paid Search (223). Month over month, Direct and Display were down, while Paid Search and Referral were up, which likely contributed to the overall traffic decline while keeping some higher-intent traffic in the mix.

Average session duration was strongest for Organic Search (00:03:16), Paid Search (00:03:01), and Referral (00:03:08). Display traffic was much shorter at 00:00:29, which suggests those visitors were less likely to stick around or find what they expected.

Device Notes

Desktop drove most usage (1,701 users, about 70.3%), followed by Mobile (714, about 29.5%) and very little Tablet (9). With desktop volume down sharply month over month, it is worth checking whether the traffic drop is concentrated in desktop-heavy channels like Direct and Display.

What We Recommend Next

• Review what changed in acquisition, focusing on the decline in Direct and Display users, and confirm campaigns, tagging (UTMs), and reporting settings stayed consistent.
• Audit the top landing pages (especially the homepage and high-traffic service pages) for message match, load speed, and above-the-fold clarity to continue lowering bounce rate from 59.19%.
• Validate conversion tracking and key events on high-intent pages (for example, /office-space/private-office/ and /office-space/private-office/get-started/) so engagement gains translate into measurable leads.
• Compare desktop vs. mobile bounce rate and engagement to find any UX or performance gaps, then prioritize fixes based on the biggest drop-offs.

How We’ll Measure Improvement

We will know these changes are working if traffic stabilizes or grows without giving back the engagement gains seen in April. We will track both traffic volume and visit quality so increased sessions also lead to more meaningful actions.

• More engaged sessions (above 1,338) while keeping bounce rate at or below 59.19%.
• Average user engagement holding near or above 00:00:44 as users increase.
• Stronger performance on high-intent pages, measured by increases in tracked CTA clicks or key events once tracking is validated.