Website Report – Easy Lunches (2026-05)

In May 2026, Easy Lunches recorded 39,784 total users, 34,405 new users, and 35,981 engaged sessions. Overall traffic fell sharply compared to April, but average user engagement increased to 25 seconds, which means visitors who stayed were spending more time on the site. Bounce rate rose to 17.73%, so a larger share of visits ended without deeper interaction.

Key Takeaways

• Total users decreased by 77.79% month over month, from 179,200 to 39,784. This points to a major drop in reach or acquisition volume.
• New users decreased by 80.45%, from 176,100 to 34,405. This suggests fewer first-time shoppers reached the site in May.
• Engaged sessions fell by 79.37% to 35,981, which closely matches the overall traffic decline.
• Average user engagement increased from 8 seconds to 25 seconds. The smaller audience spent more time on the site than April visitors.
• Bounce rate rose from 5.28% to 17.73%. This means more visitors left before taking another meaningful action.

Channel Notes

Organic Search and Direct were the top traffic sources in May, with 13,502 and 13,355 users respectively. Organic Search was shown as up 9.02%, which is a positive sign for product discovery through search.

Direct traffic was shown as down 91%, while Unassigned traffic reached 7,798 users and was shown as up 19%. That pattern suggests tracking and channel classification should be reviewed, especially because Easy Lunches depends on clear visibility into where shoppers come from before they browse or order.

Device Notes

Desktop led device usage with 23,248 users, followed by Mobile with 16,189 users. Mobile is still a large part of the audience, so product browsing, search, cart, and checkout paths should remain easy to use on smaller screens.

What We Recommend Next

• Review acquisition tracking, especially Direct and Unassigned traffic, to confirm UTMs, referrers, and campaign tags are working consistently.
• Audit top landing pages such as the homepage and search page to understand why bounce rate increased.
• Segment performance by channel and landing page to find which sources bring visitors who engage, browse products, or leave quickly.
• Validate GA4 events and key events, especially actions tied to shopping behavior, since total event count decreased by 70.24%.

How We’ll Measure Improvement

We’ll look for signs that traffic quality and measurement consistency are improving, not just that visits are increasing. The main goal is to see more visitors stay, browse, and complete important site actions.

• Bounce rate should decrease from 17.73%, especially on high-entry pages.
• Engaged sessions should grow alongside total users, showing that traffic gains are useful.
• Event and key event tracking should remain stable so online shopping behavior can be measured with confidence.