Website Report – DAP Health (2026-06)

In June 2026, the site recorded 17,678 total users, 16,225 new users, and 10,398 engaged sessions. Traffic volume declined from May, but engagement quality improved, with average user engagement rising to 42 seconds and bounce rate improving to 56.29%. This suggests fewer people visited the site, but those who did were more likely to spend time with the content.

Key Takeaways

• Total users fell 40.8% month over month, from 29,845 to 17,678, showing a clear drop in overall traffic volume.
• New users declined 41.9%, which means the site brought in fewer first-time visitors than it did in May.
• Engaged sessions declined 28.8%, but not as sharply as total users, which points to a more engaged audience mix.
• Bounce rate improved to 56.29%, down 5.08 percentage points, meaning a smaller share of visits ended without deeper interaction.
• The homepage remained the top page with 8,279 sessions, while the Sunrise Campus location page grew to 1,706 sessions and increased key events to 33.

Channel Notes

Direct traffic was the largest source in June with 6,589 users, followed closely by Organic Search with 5,903 users. These two channels made up the strongest traffic base and also showed longer average session durations, especially Organic Search at 3 minutes and 24 seconds.

Paid Search, Display, and Paid Social brought smaller volumes and shorter visits, with average session durations of 32 seconds, 24 seconds, and 22 seconds respectively. This suggests paid traffic may need closer review to confirm that ads, audiences, keywords, and landing pages are aligned with what visitors expect.

Device Notes

Mobile accounted for 9,632 users, or about 54.5% of total users, while desktop accounted for 7,753 users, or about 43.9%. Since most visits happen on mobile and desktop still represents a large share, key pages should work well on both, with extra attention on mobile speed, layout, and clear calls to action.

What We Recommend Next

• Review the month-over-month traffic decline by channel and landing page to identify where the largest drops occurred.
• Audit top landing pages with a 56.29% bounce rate in mind, focusing on mobile load speed, page clarity, and whether the first screen matches visitor intent.
• Review Paid Search and Display landing pages because those channels had short average session durations in June.
• Validate key event tracking and build a simple funnel view for high-intent pages, including appointment and location pages.

How We’ll Measure Improvement

We will know the next changes are working if traffic quality improves alongside volume. The main signals to watch are whether visitors stay longer, bounce less often, and complete more key events on important pages.

• Bounce rate decreases from 56.29%, especially on top landing pages and paid traffic pages.
• Engaged sessions increase, showing that more visits include meaningful interaction.
• Key events grow on high-intent pages such as appointment and location pages.