Google Ads Report – Thomas Law PLC (2026-02)

What you’re seeing

In February, the campaigns generated 1,427 impressions and 78 clicks, producing 2 conversions on $433.44 in ad spend.

Because the total number of conversions is small, performance metrics can move noticeably from month to month even with minor changes in traffic.

What it means

This month provides a useful baseline for current efficiency.

The conversion rate was 2.56%, and cost per conversion came in at $216.72. With only two conversions recorded, these metrics should be viewed directionally rather than as a stable trend.

Why this likely happened

When conversion volume is low, a single additional conversion can significantly change conversion rate and cost per conversion.

That means performance indicators may fluctuate more until traffic and conversion volume increase.

Key metrics

• Impressions: 1,427
• Clicks: 78
• Conversions: 2
• Conversion rate: 2.56%
• Cost per conversion: $216.72
• Total spend: $433.44

Keyword notes

Conversions appear concentrated in a small group of search terms.

The leading contributor was “business dispute attorney near me,” followed by smaller contributions from:

• “lawyer for business dispute near me”
• “business dispute lawyers near me”
• “thomas law firm”

The primary keyword contributes the majority of conversion value among the listed terms, which suggests results are currently driven by a narrow set of high-intent searches.

What we recommend

• Review search term performance around the top keyword group to confirm which queries are producing conversions.
• Identify low-relevance queries that may be generating clicks without converting.
• Test bid and budget adjustments while monitoring whether cost per conversion holds steady.
• Evaluate ad messaging and landing page alignment for the highest-performing keyword group.

How we’ll measure improvement

Improvement would likely appear as:

• Higher conversion volume beyond the current 2 conversions per month
• Conversion rate increasing above 2.56%
• Cost per conversion declining from $216.72

Because the current sample size is small, trends will become clearer after additional reporting periods with more conversion data.