Google Ads Report – Happy Paws (2026-05)

What you’re seeing

In May 2026, Happy Paws ads generated 5,129 impressions, 360 clicks, 59.18 conversions, and $1,413.75 in spend. Traffic volume was slightly lower than the prior month, but the campaign still produced more conversion activity from fewer clicks.

What it means

The main story is improved efficiency. Even with impressions down 1.4% and clicks down 6.0%, conversion rate increased to 16.44%, which helped bring cost per conversion down to $23.89.

Why this likely happened

The data shows that a larger share of visitors took a conversion action in May, rather than performance improving because of more traffic. Conversion activity also appears concentrated among a small set of service-focused searches related to daycare, boarding, and training, which suggests the strongest results came from people looking for specific dog care services.

Key metrics

• Impressions: 5,129
• Clicks: 360
• Conversions: 59.18
• Conversion rate: 16.44%
• Cost per conversion: $23.89
• Total spend: $1,413.75

Keyword patterns

The top conversion-driving keyword rows were dog daycare near me with 47, dog boarding washington dc with 31, dog training near me with 27, and reactive dog training dc with 26. Performance appears concentrated among a small group of service-based searches rather than broadly distributed across many keywords.

What we recommend

• Review budget and bid allocation around the top converting daycare, boarding, and training keyword rows.
• Test whether more budget can be shifted toward high-converting service searches without raising cost per conversion.
• Refine lower-volume or lower-performing keyword areas if click volume continues to decline.
• Validate the full keyword report next month so decisions are based on more than the top keyword rows.

How we’ll measure improvement

Next month, we should look for signs that May’s stronger efficiency is continuing, not just a one-month change.

• Conversion rate stays near or above 16.44%.
• Cost per conversion stays near or below $23.89.
• Conversion volume remains strong without needing a major increase in spend.