Google Ads Report – Happy Paws (2026-04)

May 3, 2026 by apache

In April 2026, Google Ads delivered 5,201 impressions and 383 clicks, generating 38 conversions on $1,416.14 in total spend. This shows slightly higher visibility and site traffic than last month, while overall ad spend stayed essentially flat.

What it means

Efficiency weakened this month: the conversion rate was 9.92% and the cost per conversion increased to $37.27. With clicks up but conversions down, more of the traffic coming in is not turning into tracked conversions, which is why the cost per conversion moved higher even without higher spend.

Why this likely happened

The data shows a clear pattern: reach grew (impressions up 14%) and clicks rose modestly (up 3.51%), but conversions fell to 38 (down 16%). That combination points to a drop in conversion efficiency rather than a drop in advertising activity, and it aligns with the conversion rate declining (down 18%) while spend remained steady.

Key metrics

  • Impressions: 5,201
  • Clicks: 383
  • Conversions: 38
  • Conversion rate: 9.92%
  • Cost per conversion: $37.27
  • Total spend: $1,416.14

Keyword patterns

Based on the limited keyword snapshot, conversions are concentrated among a small set of queries led by “dog daycare near me” (56) and “reactive dog training dc” (35), followed by “dog boarding washington dc” (23) and “dog training near me” (17). The mix is dominated by service-based searches (daycare, training, boarding) rather than brand terms in the keywords provided.

What we recommend

  • Review search terms and keyword-level performance around the top converting queries to pinpoint where conversion rate dropped and where cost per conversion increased.
  • Run a budget and bidding test that prioritizes the highest-converting keywords from the snapshot (especially “dog daycare near me” and “reactive dog training dc”) and compare cost per conversion before vs. after.
  • Audit conversion tracking and conversion definitions to confirm April’s conversions are being recorded consistently with prior months.
  • Check ad-to-landing-page alignment for the highest-volume queries to identify quick fixes aimed at recovering conversion rate.

How we’ll measure improvement

We’ll treat improvements as a return to stronger efficiency while keeping traffic steady or higher.

  • Conversion rate increases from 9.92% while clicks remain stable or grow.
  • Cost per conversion decreases from $37.27 without reducing conversion volume.