Google Ads Report – Easy Lunches (2026-04)

In April 2026, ads served 659.0K impressions and drove 10,675 clicks, producing 153.16 conversions on $4,302.98 in spend. That’s a lower level of overall activity than last month, with fewer impressions and clicks flowing through to fewer total conversions.

What it means

The conversion rate improved to 1.35%, which means a higher share of clicks turned into conversions than in March. However, cost per conversion increased to $28.10, so each conversion cost more to generate even though total spend was lower. Net: better conversion rate on less traffic, but weaker cost efficiency.

Why this likely happened

The most visible pattern is the volume drop: impressions fell 65% and clicks fell 61% month over month, which directly limited total conversions (down 54%). We attribute this to the cut budget and the direct focus just on Fit Bagel. Even with a higher conversion rate, the smaller click volume capped conversion totals. At the same time, the higher cost per conversion suggests the remaining traffic and/or spend mix was less efficient than last month.

Key metrics

• Impressions: 659.0 K
• Clicks: 10,675
• Conversions: 153.16
• Conversion rate: 1.35%
• Cost per conversion: $28.10
• Total spend: $4,302.98

How we’ll measure improvement

We’ll judge progress by whether we can recover conversion volume without letting cost per conversion continue to climb, while keeping the conversion rate stable or improving.

• Lower cost per conversion than $28.10
• Conversion rate holding at or above 1.35%