Google Ads Report – DAP Health (2026-05)

What you’re seeing

In May 2026, Google Ads delivered 100.8K impressions, 5,379 clicks, and 271 conversions with $2,944.99 in spend. This shows meaningful search visibility and traffic volume for DAP Health’s healthcare-related services, with a measurable number of people taking conversion actions after clicking.

What it means

The account converted 5.04% of clicks, with an average cost per conversion of $10.87. That suggests the traffic was not only active, but reasonably efficient: clicks were turning into conversions at a measurable rate without a high cost per action.

Why this likely happened

The available keyword notes show activity concentrated around specific healthcare needs, including at-home colon testing, mammograms, well-child visits, and vaccines for people without insurance. These are service-driven searches rather than broad brand searches, which likely helped connect ads with people looking for specific care options. Because prior-period comparisons are not available, May should be treated as the baseline rather than a trend.

Key metrics

• Impressions: 100.8K
• Clicks: 5,379
• Conversions: 271
• Conversion rate: 5.04%
• Cost per conversion: $10.87
• Total spend: $2,944.99

Keyword patterns

The listed top conversion keywords are at-home colon test, mammogram near me, well child visit near me, and vaccines no insurance near me. Performance appears concentrated among a small set of service-specific healthcare searches, not brand terms, but the keyword-level values do not match the account-level conversion total, so this should be reviewed before drawing firm conclusions.

What we recommend

• Review keyword-level conversion tracking to confirm that the top keyword values align with the account total.
• Use the $10.87 cost per conversion as the baseline for future efficiency comparisons.
• Test shifting more budget toward keywords with confirmed conversion contribution, while watching cost per conversion closely.
• Review landing page alignment for high-interest services like colon testing, mammograms, well-child visits, and vaccines.

How we’ll measure improvement

Improvement should be measured against May’s baseline, especially because month-over-month and year-over-year comparisons are not available yet.

• Higher conversion rate from the same or better-quality traffic
• Lower cost per conversion than $10.87
• Confirmed conversion growth from service-specific, non-brand healthcare keywords